Have you ever wondered how to get more customers out of your visitors? If you have, you should know that one of the most effective techniques to improve your conversion rates is Split Testing (also widely known as A/B Testing). Essentially, you create different versions of your website (for example, an alternative landing page with a different layout, different texts, and so on), and then your visitors are split into different groups, each of which will see one alternative. In the end, you measure which version was more successful and select that version for real-world use.
Nelio A/B Testing is one of the easiest tools to setup split tests in WordPress. Simply create one or more alternatives of titles, posts, pages, CSS or themes, set a goal to track, and start the experiment. After a while, you’ll have the first results! Once you discover which alternative is better than the rest, apply it by default with one click.
Split Testing explained in 2 minutes
Do not change your website and expect it to be better by default. Use Split Testing and make sure the changes you make are indeed better!
Split Testing will provide important and interesting data about what your visitors do. It’s time you base your decisions on real marketing data, not just opinions.
Nelio A/B Testing integrates seamlessly with WordPress. Create alternatives easily and monitor the progress of your experiments with the intuitive results we provide.
Why should you use any tool other than WordPress? Use what you’re already familiar with and just focus on what really matters: improving your site!
Before creating any split tests, you have to ask yourself what do you want to improve. Once you have a clear goal, it’s time to setup an experiment that will try to improve that goal. For example, if you want to increase the number of visitors that take a look at your Pricing page right after they see your Landing Page, then you might test different alternatives of your Landing Page targeted at making your users access the Pricing page. Thus, for example, you might want to try with new action buttons, a different layout, or non-technical versus technical explanations.
Here are the kind of experiments that Nelio A/B Testing provides
See more details in the following slides