What is Split Testing?

Split Testing for WordPress with Nelio

Split Testing Made Easy

Have you ever wondered how to get more customers out of your visitors? If you have, you should know that one of the most effective techniques to improve your conversion rates is Split Testing (also widely known as A/B Testing). Essentially, you create different versions of your website (for example, an alternative landing page with a different layout, different texts, and so on), and then your visitors are split into different groups, each of which will see one alternative. In the end, you measure which version was more successful and select that version for real-world use.

Nelio A/B Testing is one of the easiest tools to setup split tests in WordPress. Simply create one or more alternatives of titles, posts, pages, CSS or themes, set a goal to track, and start the experiment. After a while, you’ll have the first results! Once you discover which alternative is better than the rest, apply it by default with one click.

Split Testing explained in 2 minutes


Why should you create split tests?

4 reasons to start today

Know More

Do not change your website and expect it to be better by default. Use Split Testing and make sure the changes you make are indeed better!

Know Better

Split Testing will provide important and interesting data about what your visitors do. It’s time you base your decisions on real marketing data, not just opinions.

Learn Faster

Nelio A/B Testing integrates seamlessly with WordPress. Create alternatives easily and monitor the progress of your experiments with the intuitive results we provide.

Save Time

Why should you use any tool other than WordPress? Use what you’re already familiar with and just focus on what really matters: improving your site!

Setting up your first split test

Split Testing in WordPress has never been this easy!

Before creating any split tests, you have to ask yourself what do you want to improve. Once you have a clear goal, it’s time to setup an experiment that will try to improve that goal. For example, if you want to increase the number of visitors that take a look at your Pricing page right after they see your Landing Page, then you might test different alternatives of your Landing Page targeted at making your users access the Pricing page. Thus, for example, you might want to try with new action buttons, a different layout, or non-technical versus technical explanations.

Here are the kind of experiments that Nelio A/B Testing provides

A/B Testing of Pages

Split Testing of Pages

Track conversions from alternative page versions.

A/B Testing of Posts

Split Testing of Posts

Track conversions from alternative post versions.

A/B Testing of Titles

Split Testing of Titles

See which title gets more readers to your page or post.

A/B Testing Themes

Split Testing of Themes

Know which theme fits better to your website visitors.

A/B Testing CSS

Split Testing of CSS

Try small changes to outperform your current design.

Heatmaps & Clickmaps

Heatmaps & Clickmaps

See which elements in your website are more relevant to your visitors.

Create Split Tests in WordPress with Nelio A/B Testing today!

David AguileraWhat is Split Testing?