You should always be optimizing your site. Even if some optimizations may only bring a small improvement, they add up so the overall effect may well surprise you!
Moreover, A/B testing is the best way to learn a lot about your site and your business. Many people regard A/B tests as mere small changes on the look and feel of your site (e.g. changing the color of a button here, increasing the size of an image there, …) but they can be much more powerful than that. We regard them as a learning tool for the business owner. Just thinking about possible tests gives you a perfect excuse to reconsider your business assumptions and offers a low-risk approach to test alternative approaches that otherwise you would have never dared to try. And if the test fails (meaning that your current version doesn’t need to be changed) you should even be happier. Failed tests are as useful as successful ones. They allow you to get rid of possible scenarios that now you know for sure wouldn’t work.
Posted in: General Why A/B testing your site is important?