It may be difficult to interpret the results of a running A/B testing experiment. For that reason you can easily know the status of your experiment by looking at the specific icon shown in the summary section of the results view.
- indicates that there is no current winner alternative and that you have to wait for more visits/conversions to come.
- indicates that there is an alternative that is currently winning, with low confidence. Specifically, the confidence of the results does not reach 85%.
- indicates that there is an alternative that is the winner of the experiment with a confidence greater than 85%. In this case we can affirm that this alternative is the one that performs better than the others.
Posted in: Statistics How do I know the status of my experiments?