Nelio A/B Testing Blog

Latest News and Updates in the A/B Testing World

What is a conversion and what counts as one?

What is a conversion and what counts as one?Nelio A/B Testing for WordPressConversions are the metric we use to evaluate which alternative of a post / page performs better. We say that a visitor "converts" when goes from the alternativeRead more...
Antonio VillegasWhat is a conversion and what counts as one?

What is the goal page/post of an experiment?

What is the goal page/post of an experiment?Nelio A/B Testing for WordPressThis is the post / page where you want your visitors to go. Typical examples of goal pages are sign-up pages, sales pages,... Each visitor navigation from the originalRead more...
Antonio VillegasWhat is the goal page/post of an experiment?

What does “copying metadata” mean?

What does 'copying metadata' mean?Nelio A/B Testing for WordPressWhen creating a new variation to be used as the "B" version of the original page in an A/B test, you may want to start from a clone of the original pageRead more...
Antonio VillegasWhat does “copying metadata” mean?

Why do I need to name an experiment?

Why do I need to name an experiment?Nelio A/B Testing for WordPressThe name of the experiment will help you to identify the experiment later on. Since you can create in the future other experiments using as original page / postRead more...
Antonio VillegasWhy do I need to name an experiment?

What is the description of an experiment used for?

What is the description of an experiment used for?Nelio A/B Testing for WordPressUse the "description" field of an experiment to provide all the information you may need in the future to remember what was the intention behind the experiment andRead more...
Antonio VillegasWhat is the description of an experiment used for?